Within the process of managing ideas for different purposes, innovation managers are immersed in different contexts and scenarios, where the use of tools that accompany the "from idea to product" process becomes intensive. Currently, there is no manager who does not use or know about agile frameworks, translated into methodologies for the generation of ideas and their iteration to a prototype, such as "Design thinking" that allows balancing the needs of people with the technical and economic feasibility . We also use the "Kanban" methodology to outline a visual chart, under the general premise that everyone can see the work in each of the production processes defined by the team. "Lean Startup is a methodology that focuses on 5 basic principles: 1st: Entrepreneurs are everywhere, 2nd: Entrepreneurship is management, 3rd: Validated learning, 4th: Creating a new business model, 3rd: Creating a new business model, 4th: Creating a new business model, 4th: Creating a new business model. Validated learning, 4th - Create, measure, learn and 5th - Innovation accounting.
"Business Model Canvas" is the model that allows you to quickly design a business model allowing you to capture on a single sheet all your idea, projected on a single canvas in nine divisions, where the most important part that defines the model is the value proposition (What problem of need solved differently from its competitors, what value it brings).
It is remarkable that when we talk about innovation, sooner or later we must highlight Intellectual Property, even more so when the person or company has a strategy through which it incorporates the tools of intellectual property.
In the last 7 years a relevant change is being revealed in large organizations, which places design thinking omni-centrically; but the change is not about aesthetics or spontaneity, it is about applying design principles to the way people work, establishing strategies and execution plans from idea generation to value proposition.
The implementation of methodologies also has to do with a creative and innovative corporate culture.
There is a Systematic Inventive Thinking (SIT) methodology that has been implemented by large corporations in different types of manufacturing industries, whether product or service.
One of the principles of any methodology is that the ideas can be graphed or represented by some kind of symbol, icon, template or pattern to be easily adapted to the client's needs. Ordering spontaneous ideas at the beginning of a methodology becomes crucial, filtering information either from a database or from the know-how of the team involved, the more suitable disciplinarians are, the easier it is to put the methodology into practice and give a greater focus and depth to the problem to be solved.
Thus, after some years of working with companies of different sizes and sectors, in Mertz Peru we developed the methodology "Landing Ideas", which are part of the IP Thinking ® philosophy designed by Mertz Peru since its foundation, which is to establish strategies and methodologies with the tools for the protection of intellectual property for any range or size of company. Based on this philosophy and having as a background the methodologies mentioned above, "Landing Ideas" is born, designed and applied by Mertz Peru, which have multiple applications such as: for technological surveillance, identify and establish the state of the art of any type of invention, invention or innovation.
Uses of Landing Ideas
As with any methodological tool, its use and/or adaptation will depend on several factors, such as the sector, the size of the company, the capacity of the people, the thematic depth and perhaps most importantly, the objective to be achieved after the use of the methodological tool, which can be adapted to convenience or combined with other tools within one or more processes.
In Mertz Peru, we intensively use this methodology in several cases, particularly to help companies to have a better focus when conducting surveillance and competitive intelligence, leading to value creation when the information collected is tropicalized following the steps of Technology Watch (T.S.). T.S. Cycle which are: Identification of the Critical Factors of Surveillance (FCV), search, analysis, valorization, diffusion, utilization and revision; identifying the technologies of the competition. This can be applied at any stage of the value chain.
"Landing ideas in action
Since I.P Thinking ® incorporates intellectual property tools as differentiating fundamentals for the achievement of the objectives of protection, monetization and recognition.
The main idea is to solve non-linear problems, a way to communicate ideas through methodologies to transform knowledge outside the pragmatism of design. The following is the process of the technology watch workshop.
The implementation of the "Landing Ideas" is presented in workshops to identify the main keywords and technologies of interest with prospective application.
The workshop is given in three stages: the first time consists of identifying the profile (background) of the participants, the second time is the "Deep Focus" which consists of applying a formula KEY BUSINESS = NOTRAS + Verb + For (industrial context to apply) this formula has to have as main requirements 1st that it is novel, 2nd that it has competitive advantage and 3rd that it intends to have a great impact of reference the 17 SDGs of the UN, here the "key business" or identified keywords are established; In the third stage, the "key business" are subscribed to "Key Gold Business" by the specialists leading the meeting.