Intellectual Property is a powerful legal and economic instrument. In our “knowledge economy”, patents are the preferred I.P.
IP THINKING™, consists of incorporating intellectual property in the design of the strategy and organizational management of companies.
Business innovation in Peru has traditionally been based on business secrecy - intuitively and without much analysis.
The Technology Maturity Level (TRL), is a method or tool developed by NASA in the mid 1970s - 1980s, being applied in space programs.
The generation of knowledge constitutes the capital of the intangible economy.
In recent years, I have received several requests from private companies and some public entities to create and/or improve innovation management within their institutions.
Moving or animated brands are those that, with the advent of television, video and their globalization, have meant a link between moving images and brands.
Within the process of managing ideas for different purposes, innovation managers are immersed in different contexts and scenarios.